Insurance Marketing Strategy & Referral Systems for P&C, Life and Health Agents
20
Feb

This is simply a fantastic idea … Simple & Fantastic!

Sometimes is the simple and easy things that generate the best R O I for your marketing time and expense.  Rad this little system and marvel at its simplicity and effectiveness.

This would take about half an hr to implement in the Ultimate Referral Marketing System.

Enjoy!

Steve

Here is a simple postcard to get them buying

This is a sample postcard for an art gallery (it doesn’t matter that this is not your business – it only matters that you take the idea and MAKE it fit your business).

This was a whopping $100 investment – and made them a healthy $3,000 profit in 5 days (mailed out to 120 people). These numbers may seem small to you – but to this business it was huge … their biggest EVER. And after they implement the follow-up campaigns and lead generation sequences, they will see 10 times these numbers.

The postcards were done with a gold foil invitation look … and went out to their existing customers (and NO, you cannot use e-mail postcards to replace this – invest the money and do it properly! My offline marketing returns many times better response than online only (by 400% and more).

=================== Front of postcard ===================

A FREE $50.00 Gift Certificate has been gifted to YOU

By at

I was just reflecting, as most of us do with the _____ (insert your holiday or reason why here) _____ upon us, about people, and especially my most loyal and appreciated customers. I thought about some ideas of how I could say thank-you … What’s better than giving away money?

Come see us in the next 2 weeks with this $50 gift certificate. I will have some new help around the store to take care of your projects. Finally get that picture framed that’s been under your bed or in the attic.

It’s my way of saying Thank-You for your loyal patronage!

================== Back of postcard ==================

Welcome to the Michelangelo Club. You will be the first to hear of (and benefit from) all the new offers for our Michelangelo members … Look for them in the mail … Enjoy your FREE GIFT.

See you this week …

PS … Come see me in the next 3 days and I will add an extra $5.00 to your gift certificate!!

Thank-you for your loyalty over the years and welcome to the Michelangelo Club.

What to do with your $50? (make that $55 if you come in soon)

  • use it for custom framing
  • use it as a down payment
  • please allow up to 4 weeks to complete the project

When you come in – let me know your e-mail address for future Michelangelo specials coming up this year!!!

******

That was VERY simple – they wrote it up in half an hour – had it printed and mailed in the next 48 hours. There is nothing difficult about that – and yes, there are ample ways you could improve the offer. The point is – IT WORKED. The point is not for you to critique it or poke holes in it – rather to find a way to make it work for your business.

There are undoubtedly more ways you can get your existing clients back to buy – to buy more often – and to become more devoted purchasers (through clubs like this).

So … what offer can you make to your clients?

The ideas are endless if you put some thought into it and find ways to get them back to buy.

Find a few ways to make these lessons work for your business …

http://www.makepeacetotalpackage.com/troy-white/balancing-life-and-business-while-building-your-fortune.html#more-376

From – Troy White Editor, Small Business Mastery Supplement to THE TOTAL PACKAGE

Category : Daily Tips / Referral Strategies

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